Artfinder's impact: 2021
2020 was not the year that any of us expected, but we made it through it as a stronger, better
business. From funding the planting of a tree for every artwork sold to helping more artists than ever before to sell, we are proud to be launching our second B Corp annual impact report, shouting about all the good stuff we do, no matter what the world throws at us.
This year's highlights:
In a year that turned so many things on its head, we’re really proud to have made one big step toward our goal to be carbon neutral by 2030. On 25th November, 2020, we started funding the planting of
one tree for every artwork sold through our partner, Ecologi.
More artists than ever before making a living!
Artfinder's overall sales grew by 160% through the pandemic. Every quarter since Q2 2020 has been our best ever for total sales. Whilst that's great for our business, our mission is to help more artists make a living.
This year we're proud to say that 88.3% of Artfinder artists said we contributed to their income in 2020 (that's an almost 30% increase on 2019). 18% of our artists now make the majority of their art income from Artfinder, up 55% since 2019. We've also set targets to increase the overall number of artists selling by 5% each quarter in 2021.
“It's been nothing less than a miracle to have sold so much art at this difficult time. I've sold more than ever before and this has meant I can keep my studio afloat and not only that, it has reinforced my belief that art is essential to our well-being. Many of the pieces I've sold have been expressivist works, depicting joy and hope. I currently exhibit through several major online galleries but the vast majority of my total sales come through Artfinder and during the pandemic this has been a God-send.”
xxx-based artist Julia Swaby, has found international sales success throughout the pandemic, selling xxx pieces of art to xxx countries.
Almost 60% of artists responded to global events in 2020
59.1% of artists surveyed said that world events from the past year have had an impact on the kind of art they are creating and sharing with customers. One such artist is James Earley, based in Southampton, who has created a series of portraits in 2020 of people he's met who have been affected by the pandemic. Earley is entirely self taught, and was honoured to be awarded The First Prize at the prestigious London Biennale in 2019. In 2022 he will be showing his work at the Venice Biennale.
"Susan is a Nurse at St Bartholomews Hospital in London. The NHS struggled enormously with the Coronavirus and they had to deal with a pandemic whilst very unprepared. I wanted to create a painting that shows all sides of Susan, the happy, relaxed and easygoing side and the fearful side, the emotion knowing full well she was to fight on the front line against such a threat. It is this fear that I wanted central to the painting. Just behind Susan is a blurred figure, faceless, a monster, a threat. And almost invisible around the painting are the face masks, masks that were invisible at the start of the pandemic.
He donated all the proceeds of sale of this work to the NHS."
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